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Monitor customer engagement/trends in the HCP population and benchmark reps
PharmaCo started to use A Inside to monitor customer engagement/trends in the HCP population and benchmark reps
PharmaCo wanted to have a tool to monitor the state and trends of HCP engagement in one of its BUs
The HCP universe in PharmaCo’s target market consists of 536 HCPs
PharmaCo wanted to benchmark rep performance vs. objectives and in their peer group
PharmaCo did not have a data-driven methodology to quantify engagement of each HCP, and measure how it evolved
KWARTS implemented A-Inside at PharmaCo, so its data-driven methodologies could be used to quantify the state of HCP engagement at PharmaCo’s oncology BU
Next, this information was aggregated for the entire HCP universe of PharmaCo’s oncology BU
In Q4 2021, 48 neutral and engaged HCPs became averse, and 7 averse HCPs stopped engaging with PharmaCo
Only 1 HCP had a positive customer journey and became more engaged
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