Monitor customer engagement and trends in your HCP population

PharmaCo wanted to have a tool to monitor the state and trends of HCP engagement in one of its BUs

Situation

  • PharmaCo wanted to have a tool to monitor the state and trends of HCP
  • Bobby Wood, a rep in PharmaCo, is KAM for 24 HCPs in the oncology BU
  • Bobby Wood has been chosen for a pilot, to assess value before the wider roll-out

Complication

  • PharmaCo did not have a data-driven methodology to quantify HCP engagement

Result

KWARTS implemented A-Inside at PharmaCo, so its data-driven methodologies could be used to quantify the state of HCP engagement at PharmaCo’s oncology BU. Next, this information was aggregated for all HCPs in Bobby’s portfolio.


Impact

  • A-Inside’s results showed that >50% of Bobby’s HCPs are in an averse state of engagement
  • The trend is negative, and no positive customers journeys are reported. Bobby discussed the results with his management
KPIs
  • CSAT
  • NPS
A-Inside
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