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Involving Field Force in data logging, quality and quantity
By involving the field force in data logging, quality and quantity increased by more than 15%
PharmaCo wanted to increase the quality and quantity of its logged data, as there was not enough data to generate the desired insights
Some data was gathered automatically, but other data still needed to be entered manually
PharmaCo was looking for ways to facilitate and incentivize data logging
Reps did not like to log data, as they perceived it is as monitoring
While data needed to be logged in CRM, the CRM was underutilized and not delivering on its potential
By integrating A-Inside in the Salesforce-based CRM of PharmaCo, both rep behavioral data and rep feedback on key messages were logged
Logging was now a part of rep routines, without it requiring any active involvement from the rep
Motivated reps contribute to data logging, increasing the amount of logged data and its quality by 15%
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