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Get data-driven insights on what drove HCP engagement in the past, to improve HCP experience in the future
PharmaCo wanted to get data-driven insights on what drove HCP engagement in the past, to improve the HCP experience in the future
PharmaCo is looking for ways to move faster from data to insights when it comes to improving HCP customer journeys
Data from different sources is being analyzed by BI/Marketing/Sales stakeholders
Data was spread out over different silos
There is no “single source of truth” in PharmaCo
KWARTS integrated the Journey Viewer of its A-Inside CDP in the Veeva CRM environment of PharmaCo, enabling reps to get an intuitive visual overview of the customer journey
The effect of interactions on the customer journey was quantified
Field force reports time gains of up to 33%, because data does not be analysed manually anymore
Satisfaction with the CRM increased by 17%
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KWARTS is supported by BlueHealth Innovation Fund, an investment fund that partners with imec.istart to identify future leading health tech companies.
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